The Voice that beautifies the World: ARITA
Typojanchi 2019: 6th International Typography Biennale
We have a deep interest in addressing and responding to the issues of our time through design, publishing, and other creative practices. Our work focuses on identifying and capturing the various potentials of visual language around the intersection of culture, industry, and art. Our practice aims to amplify oppressed voices and reveal overlooked phenomena in our society.
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Founded and published by Yuseon Park and Immanuel Yang of PLANE AND VERTICAL. Soft Hard will soon be launching a new form of platform.
Miguel Gajdos
Jeemin Shim
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Anouk Beckers
J. Chen (Limestone Books)
Manual of Manual
Last Updated 25.04.30
Translate Real Estate 1.0
2023, 2024
Exhibition (Video)
Two–channel HD video, color, sound
New York, London, Athens
Jaekook Han (Artwork)
MORE Translate Real Estate
Translate Real Estate will begin by selecting two locations in different cities, New Haven and Brooklyn or others, each week. Then, we record for 1 minute to capture and embrace the atmosphere and soundscape of the location. The recordings are documented and generated from our daily lives, such as a busy street, a park, a school, or a restaurant, through our movement and travel. Once the recordings are made, we exchange them with only the metadata of the sounds. And we visualize the sounds by creating videos without any location information. We, both designers, communicated with these sounds every week, and eventually, we collected 70 sounds with 70 videos.
Translate Real Estate explores the communication between the creators of location-based sounds and how to reconstruct scenes without visible information. What we find evocative about sound is the way it leads us to create an image in our mind. So all the information in the sound is very complex and rich, and we immediately intuitively create images of what we hear, even if we do not provide exact details. These elements work in synergy; we encounter a completely different reality.
Translate Real Estate explores the communication between the creators of location-based sounds and how to reconstruct scenes without visible information. What we find evocative about sound is the way it leads us to create an image in our mind. So all the information in the sound is very complex and rich, and we immediately intuitively create images of what we hear, even if we do not provide exact details. These elements work in synergy; we encounter a completely different reality.