PLANE AND VERTICAL
 Information
Collections
Shop
Follow us

frontdesk@planeandvertical.com
press@planeandvertical.com
2026 Designing Type Revivals (coming) Publishing
2025 National Hangeul Museum Project (coming) Exhitbition, Interaction, Installation
2025 Soft Hard 2: Side (coming) Publishing
2025 Hwang Changbae Museum: 非非設計 Exhibition, Video
2024 Macao Design Award 2023 Seoul Exhibition, Graphic
2024 Soft Hard 1: In Conversation Publishing
2024 What is Conservation? 보존이란 무엇인가? Publishing
2023 Verge Publication
2023 Hongik University Wayfinding and Signage Guidelines Identity, Signage
2023 Hongik University Brand Identity Guidelines Identity
2023 Arita Galaxy / The Voice that beautifies the World: ARITA Exhibition, Interaction
2023 Yale School of Art Photo Lecture Series: Baldwin Lee Typeface
2022 Yale School of Art Photo Lecture Series: Ed Atkins Video
2022 What is Research? 리서치란 무엇인가? Publishing
2021 Soyawo Branding Identity
2021 Chae Su Hyun: Forest Art Direction, Graphic
2021 J house Photography
2021 C residence Photography
2020 Amorepacific Group Sustainability Report Art Direction
2020 The Journey of Arita Publication, Art Direction
2019 On Plants / Typojanchi 2019: 6th International Typography Biennale Exhibition, Installation
2019 One Stepping Stone 2015–2019 Art Direction, Graphic, Installation
2019 100 Films, 100 Posters Graphic

Arita Galaxy
The Voice that beautifies the World: ARITA
Year 2023, 2024
Disciplines Exhibition (Interaction Artwork)
Medium One–channel HD video, color / Mobile Web
Location Seoul, Busan
Commissioner Amorepacific
Collaborator Hyojung Yang (Artwork), 
Yonghun Bak (Technology), 
Yoosun Kang (Curation)
READ 월간 〈디자인〉 551호 (2024.05)
Amorepacific Creatives
Inspired by Marshall McLuhan’s “Galaxy Gutenberg”(1962), ARITA was born as the ARITA Galaxy, consisting of 3 languages, 4 fonts, and 19 type families. The inner spaces(known as “counters”), which are elements that reveal the characteristics of the characters, were deconstructed and reinterpreted to be implemented in Amore Seongsu and mobile screens. The lethargic galaxy of Windows is amplified into a new dimension on mobile screens, offering a unique text-reading experience. The meticulously overlapped ARITA fonts resemble siblings, with similar expressions yet each peculiar in its own way.

마샬 매클루언의 구텐베르크 은하계(1962)에서 영감을 받아, 총 3개의 언어, 4가지 글꼴, 18종의 글자 가족으로 이뤄져 있는 아리따를 아리따 은하계로 탄생시켰다. 글자의 표정을 보여주는 요소인 글꼴의 속공간(Counter)을 분해하고 재해석하여 아모레성수와 모바일 스크린에 구현했다. 윈도의 나른한 은하계는 모바일 스크린에서 새로운 차원으로 증폭되어 문자를 읽어내는 경험으로 대체된다.
Mobile Web ©Yonghun Bak, 2023