Arita Galaxy
The Voice that beautifies the World: ARITA
Year 2023, 2024
Disciplines Exhibition (Interaction Artwork)
Medium One–channel HD video, color / Mobile Web
Location Seoul, Busan
Commissioner Amorepacific
Collaborator Hyojung Yang (Artwork), 
Yonghun Bak (Technology), 
Yoosun Kang (Curation)
READ 월간 〈디자인〉 551호 (2024.05)
Amorepacific Creatives
Inspired by Marshall McLuhan’s “Galaxy Gutenberg”(1962), ARITA was born as the ARITA Galaxy, consisting of 3 languages, 4 fonts, and 19 type families. The inner spaces(known as “counters”), which are elements that reveal the characteristics of the characters, were deconstructed and reinterpreted to be implemented in Amore Seongsu and mobile screens. The lethargic galaxy of Windows is amplified into a new dimension on mobile screens, offering a unique text-reading experience. The meticulously overlapped ARITA fonts resemble siblings, with similar expressions yet each peculiar in its own way.

마샬 매클루언의 구텐베르크 은하계(1962)에서 영감을 받아, 총 3개의 언어, 4가지 글꼴, 18종의 글자 가족으로 이뤄져 있는 아리따를 아리따 은하계로 탄생시켰다. 글자의 표정을 보여주는 요소인 글꼴의 속공간(Counter)을 분해하고 재해석하여 아모레성수와 모바일 스크린에 구현했다. 윈도의 나른한 은하계는 모바일 스크린에서 새로운 차원으로 증폭되어 문자를 읽어내는 경험으로 대체된다.
Mobile Web ©Yonghun Bak, 2023